WHAT WE DO
Baijiu, one of the most loved and consumed liquor, is practically unknown to the Western public. Our company’s purpose is to source, export, and promote, exceptional quality Baijiu in New Zealand through variety of events, tastings, and direct distribution.
WHY NEW ZEALAND
As one of the youngest countries on the planet, New Zealand has an extremely diverse population. Traditionally, kiwis are open to new products and ideas, and embrace upcoming cultures into their own. Our company sees New Zealand as the perfect place to promote Baijiu while gathering great insights by growing the business and adjusting Baijiu's taste to an international audience.
NEW ZEALAND MARKET
Our company focuses on a young audience with global appetite. We believe it is incredibly important to introduce Baijiu to a new audience and to gain their recognition through new type of Baijiu-based cocktails and complimentary food experiences.
TOURISM
Our research shows that only 2% of Chinese ever tried Baijiu in cocktail mix. Hence, our company is also targeting young and sophisticated Chinese tourists within New Zealand who may experience an unexpected part of home away from home. They will bring back a new perception of Chinese quality and will help our brands to grow on their own market.